:root{
/* Families — inferred by eye from shipped ads; Google Fonts substitutes */
--font-serif-display:'Source Serif 4', Georgia, serif; /* headlines ONLY */
--font-sans:'PT Sans', -apple-system, 'Segoe UI', sans-serif; /* everything else */
/* Scale (1080px ad canvas reference) */
--text-display:72px; /* serif headline, 2 lines max, ends in a period */
--text-display-sm:44px;
--text-h2:32px;
--text-body-lg:26px;
--text-body-md:18px;
--text-label:15px;
--text-micro:13px;
/* Leading */
--leading-display:1.12; /* tight serif leading */
--leading-body:1.5;
/* Eyebrow / wordmark lockup */
--tracking-eyebrow:.18em;
--tracking-label:.08em;
}
body{font-family:var(--font-sans);color:var(--text-body);background:var(--bg)}
h1,h2,h3{font-family:var(--font-serif-display);font-weight:400;line-height:var(--leading-display);margin:0}
a{color:var(--ember);text-decoration:none}
a:hover{color:#F06A3C}